WHAT: RASBJ in-person talk by advertising guru Charlie Kan on "What do advertisements in China tell us about China?", moderated by Elizabeth Knup, Beijing-based regional director of Ford Foundation in China.

WHEN: Wednesday 6th December, 7pm-8pm, doors open at 6.30pm

WHERE: La Maison Lyonnaise (upstairs), 44 Guanghua Lu, Chaoyang District, Beijing 北京市朝阳区光华路44号法国里昂餐厅

MORE ABOUT THE EVENT:

Advertisements and commercials – now digital screens have joined print ads as the wallpaper of our lives. While they are designed to sell a product, to be effective they normally have to tap into some aspect of public life or aspiration – they can be serious or comic, literal or ironic. Charley Kan, who has been at the forefront of advertising in China for 30 years, will be talking about the ways advertising and policy have impacted each other, and how advertising has created or reflected societal dreams from the early days of China's Economic Reform and Opening up to today. Charley will illustrate his talk with many examples.

HOW MUCH: RMB 200 for RASBJ members and members of partner RAS branches; RMB 300 for non-members. One welcome drink and some light nibbles included.

Interested in becoming an RASBJ member? Please sign up at https://rasbj.org/membership/​​​

HOW TO JOIN THE EVENT: No later than noon on 4th December, please click "Register" or "I will Attend" and follow the instructions. Payment via Alipay is usually easier than via WeChat. After successful registration and payment, you will receive a confirmation email. If you seem not to have received it, please check your spam folder.