Event Details

WHAT: Exclusive RASBJ dinner and discussion about "How Social Media is Changing Travel" with WildChina founder Zhang Mei


WHEN: Friday, July 21, 7:30-9:30 PM


WHERE: Susu Courtyard at #10 Qianliang West Alley, Dongcheng District, Beijing tel: 84002699 (Be sure to go to the Susu at #10 Qianliang West Alley and not to another branch of Susu) 苏苏 (钱粮胡同店) 北京市东城区钱粮西巷10号


MORE ABOUT THE EVENT: Rebounding from three years of pandemic-era challenges, China's travel industry has undergone numerous changes. Many travel agencies simply folded. Others survived through new collaborations, new destinations and new ways to communicate with clientele. One of the survivors is WildChina, whose founder Zhang Mei (now residing in California) recently returned to China and has been exploring the evocative mountains of Pu'er in Yunnan. There one of her signature tours involves re-tracing ancient tea and horse caravan trails. To compensate for China's hiatus in physical travel due to COVID-related restrictions, Mei had branched out into social media and podcasts. Today she has a social media following of about one million. Among them, she discovered a brave new world of aspiring travelers -- keen to discuss their likes and dislikes, their hopes and fears. What did Mei learn about the future of travel -- and about China -- from her social media audience? Join RASBJ's small-group in-person dinner with Mei to find out!


HOW MUCH: RMB 330 for members of RASBJ and partner RAS branches; RMB 430 for non-members. Please register no later than Thursday, July 20, at noon. Space is limited; members have priority and registrations will be accepted based on the time of payment receipt. If the event is fully booked when you register, you'll be added to a waitlist and informed if space becomes available. Regrets in advance if the event is sold out! If you're not an RASBJ member but would like to join, please go to https://rasbj.glueup.cn/org/rasbeijing/memberships/


HOW TO JOIN THE EVENT: Please click "Register" or "I Will Attend" and follow the instructions. After successful registration and payment, you'll receive a confirmation email. If you seem not to have received it, please check your spam folder. If you encounter difficulties paying with WeChat Pay, you may consider trying Alipay instead.


REFUND POLICY: Attendees will be refunded in full if RASBJ cancels this event. Registrations for those who have not paid by noon July 20 will be cancelled. If you registered/paid but discover you cannot attend, please email communications@rasbj.org to let us know; RASBJ will offer your spot to others and if someone takes your slot you'll be refunded.

Speakers

  • Mei Zhang (Speaker)

    Mei Zhang

    Speaker

    https://wildchina.com/

    WildChina Founder and Chairlady Zhang Mei is a native of Yunnan province in southwest China. She holds an MBA from Harvard Business School and worked for McKinsey & Company until she found her true passion in sustainable travel. Mei is an Aspen Institute China Fellow and currently serves as a member of Harvard Business School’s Alumni Board. While serving as a consultant to The Nature Conservancy, Mei witnessed the push and pull between economic development and conservation of both nature and culture in Yunnan.
    She strongly believed that there was a for-profit solution to this – providing sophisticated interpretation of Chinese culture and nature through experiential travel. This revolutionary concept led to the creation of WildChina in 2000. She is author of "Travels through Dali with a Leg of Ham" and is currently a PhD student in Environmental Science at UC Berkeley.

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Venue

Susu Vietnam Cuisine, Qianliang West Alley 苏苏 （钱粮胡同店）

Susu Courtyard 苏苏 (钱粮胡同店) 北京市东城区钱粮西巷10号
Qianliang West Alley #10
Dongcheng district
tel: 84002699
Beijing

If you have any questions please contact RASBJ Communications

Contact Organizer

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